I'M a Celebrity winner Joe Pasquale is proving to be a golden goose for the Birmingham Hippodrome Thea-tre with people clamouring for panto tickets.
The theatre's phones have been ringing solidly with people wanting to bag their tickets to see Joe on stage in Jack and the Bean-stalk this Christmas.
Joe's adventures made him such a firm favourite with viewers they are now desperate to see Jungle Joe on stage.
Hippodrome chief executive Stuart Griffiths said the customer response over the last couple of days has been virtually unheard of. "On the Monday
before the final I would say that our panto sales were probably about 30 per cent up on the same day last year and yesterday we were heading for as much as 50 per cent," he said. "Because people can book on the internet we also found a real surge of activity on the Monday night between about 10pm and midnight." * Panto tickets are still available on 0870 730 1234.