The well-heeled can have an extra spring in their step now that a shoe shiner to the stars has opened one of his first businesses outside London.
Keith Stevens, boss of the London Shoeshine Company, has just opened a franchise at Birmingham's NEC and customers are voting with their feet to boast perfectly polished footwear.
Keith is also the personal buffer of the Duchess of York's 3,500 pairs of shoes and visits her London mansion every month to complete the marathon task.
Stars who have fallen under the sparkling spell of Keith's shoe shiners include Sir Paul McCartney, who didn't leave a tip, Ab Fab heroine Joanna Lumley, movie icons Demi Moore, Sylvester Stallone and Kevin Costner.
Keith said: "Fergie inherited a lot of Princess Diana's shoes because they shared the same size. It's a full day's work to clean them all, but she donates the cost to one of her charities.