Your NUS card is the passport to countless discounts, not only across the region, but nationally.
A quick waft of that card can secure you reduced admission to most cinemas and clubs, plus theatres, tourist attractions, concerts and other events.
It can also guarantee you discount on clothes; CDs; stationery and art materials; computer software; food (especially local take-aways / restaurants near to colleges); driving lessons; newspapers; local, national and international travel (from taxi cabs to buses and coaches); and books (although check what you actually need to buy for your course, and check notice boards for students in other years selling old copies.)
Here are just some of places you can get discounts in the West Midlands:
McDonalds, Levi's, Top Shop, HMV, Perfect Pizza, Odeon cinemas, WH Smith, and many, many, more.